New York, NY – GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez, as the face of the GUESS Jeans Spring 2018 advertising campaign.
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez.
“When I look back at early GUESS campaigns through the years, you see all these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual,” says Paul Marciano. “Jennifer’s impact and influence continues to grow, and this campaign celebrates the notion that women get more beautiful and talented as they gained life experience.
“Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”
There are currently four GUESS Stores in Malta. DIZZ Group have just made a large investment at their flagship store at Tigne Point Sliema. The Store covers over 200 m2 and houses the Men and Women Guess Jeans Collection together with the design label, Marciano by Guess. Last Year DIZZ Group invested in the first store opening of GUESS Kids, which is located at Tigne Point level -2. Other Guess Stores are located in Bisazza Street, Sliema, and Bay Street, St Julian’s.
Customers can now view the GUESS? Collection online at dizz.com.mt, https://dizz.com.mt/wp-content/uploads/2018/01/GUESS_JEANS_SS18__Pr_lookbook.pdf. Dizz Group will be launching the Guess Online store for the Maltese market in the coming weeks.
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Actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez, the face of the GUESS Jeans Spring 2018 advertising campaign
About GUESS?, Inc.:
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores ,as well as better department and specialty stores around the world. As of 28 January 2017, the company directly operated 945 retail stores in the Americas, Europe and Asia. The company’s licensees and distributors operated 735 additional retail stores worldwide. As of 28 January 2017, the company and its licensees and distributors operated in 101 countries worldwide. For more information about the company, please visit www.guess.com.
About Jennifer Lopez
Jennifer Lopez is an award-winning singer, actress and entertainer, who has established herself in both music and film. She is a successful recording and touring artist, with record sales in excess of 75 million records sold and a cumulative box office gross of over $2 billion. Lopez is one of the most influential female artists in history. As an artist, entrepreneur, philanthropist and fashion icon, Jennifer Lopez has been named Forbes magazine’s most powerful celebrity and People Magazine’s first Most Beautiful Woman in the world. Jennifer Lopez is a global icon and the ultimate multi hyphenate.