ELISABETTA
FRANCHI

BOGGI MILANO

presents its

Spring Summer Collection
with the concept

“IT’S TIME TO B”

Boggi Milano’s new Spring-Summer ’24 collection is an ode to Italian style, contemporary taste, and Mediterranean appeal: dressing is not just wearing clothes, but expressing a way of being. Pastel shades and soft lines are the hallmarks of a collection with a strong personality.

With the claim “It’s Time to B”, the brand expresses its commitment to offer clothing that goes beyond simple dressing, inviting men to embody a unique attitude. The Boggi Milano man, a pragmatic dreamer and perfect interpreter of the Italian lifestyle wears clothes effortlessly and with great personality, presenting himself to the world as a proud and confident man.

This is the concept of the Spring/Summer 2024 collection, with comfortable and versatile clothes designed to live every moment with style and a sharp look to the younger generation.

A selection of cross-seasonal looks opens the collection with higher weights focused on the spring wardrobe. Followed by increasingly lighter weights that accompany men into the warmer months.

The leitmotif of the collection is a contemporary reinterpretation of classic Italian-style canons. This is how hybrid clothes were born, such as the Shirt Jacket, available in different materials and models, a symbol of the perfect harmony between form, style, and practicality.

In this collection, we meet again the B Tech line, enriched with new clothes marked by technical fabrics and contemporary shapes. On the other hand, among the new entries, we find clothes that have become iconic due to the distinctive Boggi Milano logo, flocked or embossed.

As the season comes to an end, linen clothes, the freshest and lightest of all organic and natural fabrics, cannot be missed, finding use in shirts, polo shirts, t-shirts, and bermudas.

With this collection, with Boggi Milano, every moment is the perfect one to be yourself. It’s Time to B.