First GUESS California Concept Store: Beyond the denim concept
Malta’s largest fashion house, the DIZZ Group, has opened its first GUESS concept store straight from California with a prominent 120 m2 outlet on Level 0 at Bay Street, St Julian’s.
What you will find in the new GUESS store is unlike anything you have seen up to now as is one of the few franchises in Europe to make this dramatic change.
White is the predominant colour in the GUESS concept stores that are to open in Malta from now on. The feeling of airiness and space enables customers to mover around more freely making everything more accessible.
“This is just phase one of our big plans for the GUESS brand in Malta, including their top end Marciano line,” a spokesman for DIZZ Group said.
“We plan to open the first GUESS kids’ store, an 80 m2 outlet at The Point Mall in February, 2017; in March we will start developing a large GUESS concept store at The Point for the men’s and women’s denim lines, the Marciano line and a new concept.
“The last phase of this €1.3-€1.5 million investment is the upgrading of the Bisazza Street outlet.”
The growth of the GUESS brand in Malta will not stop there. With the increasing growth of the economy and as part of the DIZZ Group’s plans to double sales for this brand in the coming five years, it has also identified two potential locations for the first GUESS megastore.
“This will make the DIZZ Group one of the first to open a GUESS megastore,” the spokesman pointed out. “WE are very proud to house this brand and with the potential we see to double sales, we are encouraged to invest further in the brand.”
The GUESS California concept store at Bay Street is open from Monday to Sunday from 10 a.m. to 10 p.m.